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Off Color Brewing
Brand Management
2013 - Present
Our longest running collaboration and an exercise in branding as world building, we have been working with OCB since their beginning. Gathering the multifaceted realities of a brewery full of personalities and economic needs into a consistant visual narrative. Centering around illustrator Nikki Jarecki’s expressive and gestural drawings we have created a living brand that has expanded from digital art and packaging to artist collaborations, collage art, murals, sales and information systems and hand laid tile work.
![](https://freight.cargo.site/t/original/i/9064b2584b56ae93bbac452ccc653954db5eac52927b807ba9654b3d7d5b621f/OCB_mix_packaging.jpg)
![](https://freight.cargo.site/t/original/i/64e04a316e2ffcdf091dcdf40446cc1dcc43dcfa5976524fd42e1955a75ec222/OCB_250_Carriers_2.jpg)
![](https://freight.cargo.site/t/original/i/64af40d7416f3a2d9a819792a88c39390570e88dd78d0e325522a8b66045ff1e/OCB_0001_Hue_Saturation-2.jpg)
![](https://freight.cargo.site/t/original/i/ff38293155839d1aa9060f7aaf2fa6a63782f45b777d3ae507f657398aeb712c/MuralLogo2.jpeg)